drawing the future

"For more and more children and young people, online celebrities and YouTube gaming vloggers have taken the place of TV and movie stars"

Education and Employers is a UK based charity aiming to provide young people with the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential.

Drawing the Future, the biggest survey of its kind ever conducted, asked primary school children aged seven to eleven to draw a picture of the job they want to do when they grew up. Over 20,000 entries were received both from the UK and Internationally.

To ascertain the factors influencing career aspirations, the survey asked children their gender, ethnicity, favourite subject and if they knew anyone personally who did the job and, if not, why they had chosen the job.

Watch the video to find out more!

subconscious bias

​"Stereotypes are not only embedded at a young age, they are also difficult to shift and feed into behaviour in school, motivation and subject choices as children progress through schooling." 

social mobility

"If we are to improve social mobility, and gender and ethnic equality...particular emphasis needs to be placed on addressing the perceptions children hold about certain jobs and opportunities while they are still at primary [elementary] school." 

broadening horizons

"Early intervention can be a very cost-effective targeted way of raising children’s aspirations and broadening their horizons."